At LEGO House, we see a massive interest in our tour offerings from fans from all walks of life. Kids and adults alike live out some of their wildest dreams when they arrive at the Home of the Brick: The LEGO House. When joining the tours, they get to meet our LEGO designers, see the special nooks and crannies of our building, visit our production facilities, learn more about the LEGO history and much more.

Would you like to impact the way we fulfil our fans’ dreams through our tour offerings?

“You’ll work closely with the entire LEGO House team and across the LEGO Ecosystem, which will enable you to build tours that make a real difference to our diehard fans and shape this entire area within LEGO House,” says Kim Thorborg Grabow Jakobsen, Head of Operations & Sales.

Head up our Tour department and shape our tour experiences

Our Tour department consists of 1 Relations Manager and 2 Tour Leads. Together, they are responsible for all fan-related tour products: LEGO Inside Tour, LEGO Fan Tour, LEGO Fan Day, VIP tours, Fan X-mas lunch etc. and work closely with our guest experience teams.

As we continue to experience an increased interest in our tours, we wish to develop them even further to match the high expectations of our fans. Therefore, your role will involve strategic planning, managing tour programs, and coordinating with partners to ensure world-class LEGO experiences like nowhere else, optimizing revenue generation.

The tour team is also responsible for delivering LEGO experiences and tours for the LEGO Entities, Charity events, Billund community events etc.

You will be working closely with our operational leadership team to execute and further build this business area when you:

• Develop long-term plans and strategies in alignment with the goals and visions of LEGO House while ensuring a robust network across the LEGO Ecosystem.
• Design compelling and diverse LEGO tour offerings, at first focusing on strategy and concept development while later on ensuring continuous development of our tour portfolio.
• Work with and mentor your team members when executing our tours (mainly VIP tours, bigger events such as Fan Day etc.)
• Collaborate with the marketing team to promote tours effectively and promote bookings, overseeing the budgeting and financial aspects of tour operations.
• Continuously improve guest satisfaction by addressing inquiries, concerns, and feedback from tour participants and monitoring tour performance metrics.

”You’ll be in charge of a group of colleagues who really enjoy facilitating the tours. LEGO is one of the most beloved brands, and it gives your team a sense of pride to share it to this degree with all our LEGO fans,” explains Kim.

Experience with tour operations management or guest experience development

We are looking for a colleague who will be able to navigate our organization and connect the stakeholders that enable our tours. You can motivate and inspire your team and stakeholders while also staying focused on our customers and their experiences. Thus, you can think strategically without losing touch with our guests. Finally, we imagine that you:

• Most likely have a master’s or bachelor’s degree in hospitality management, tourism, business administration, or a related field, giving you a good understanding of the tourism/attraction industry.
• Have proven experience within tour operations management or guest experience development as well as in strategical, tactical and operational brand or tour development.
• Have some years of experience in a leadership role, e.g. as a team or business area leader.
• Are fluent in English.

Feeling inspired? Apply today!

This is a full-time, regular position that offers a unique opportunity to inspire and develop the builders of tomorrow. Join us in creating extraordinary Learning Through Play Experiences that embody LEGO Brand values. Apply now and embark on an exciting journey with us!

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